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Phrase(s): A rose by any other name would smell as sweet.
Prov. The nature of a thing is more important than what it is called. (From Shakespeare’s play, Romeo and Juliet.) • Bob was upset when his job title was changed from "administrative assistant" to "secretary." We tried to convince him that a rose by any other name would smell as sweet.
McGrawhill's American Idioms And Phrasal Verbs